Don’t Work Hard, Work Smart…

CJ Sutton

"Don't Work Hard, Work Smart", she said. It’s true you know. But isn't it funny that I was preaching the exact same thing to someone else the night before? There I was rambling on about how someone I know at work works harder than anyone else I know, but fails to manage his workload efficiently and subsequently ends up doing less work than his colleagues, and here I was getting the same advise the very next day. Funny how that works…

But for those practical thinkers out there, how exactly does one work smart instead of hard? Managing your workload can be tricky, and sometimes dedicating half an hour of your day per week strategizing on exactly what system will work best in managing your specific workload, can be very productive.

- Consolidate all your work
Consolidating your debt is one of the most practical pieces of advice being given to those in financial strife these days. Consolidating your work can is just as practical. For example, instead of taking on more and more forms of work from various people, simply make sure that you can easily view what has to be done in one place. Whether it be your in-tray, a ‘To Do’ list on your desk, or your email inbox; finding a way to get all of your ‘stuff to do-work’ in one easy-to-view place can help you a great deal in managing your workload, no matter how big it is.
- Prioritize
Once you can conveniently view all of your work in one place, make sure you take the time to prioritize that work. This might take a short while, but will ultimately save you time in the long run. So invest another half an hour in determining what needs to be done urgently, and what can wait.
- Work systematically
It’s no good prioritizing your work if you’re just going to ramble off three things at once anyway. Once you have your queue of work that needs to be done, start with the most important and don’t stop until you are done. Don’t even think or stress about the other fifteen things that are waiting to be done. Do one thing at a time at a comfortable pace. Remember that even if you meet your deadline, it will profit you nothing unless your work is accurate and precisely correct. You will also need a little time to check your work. How many times have you checked your work and NOT found a mistake? Hardly ever, right?
- Invest your time
Spending time on the right things, such as developing time-saving systems that work for you or prioritizing your work, ultimately saves you time. Invest your time on the processes that will make your life easier on a day-to-day basis and you’ll probably find your workload a little less threatening than it was the day before.
Work smart instead of hard… Makes sense, doesn’t it?

Actually, you'd be surprised...

When calling a potenial client about our services and products, it's amazing to see how many people are interested in various ways of original marketing strategies. Very few companies can be fairly excluded from the requirement of digital means whether it be for advertising or just general purposes.
It's been interesting for me to see just how vast the need for CDs and DVDs really is within all industries in South Africa. Afterall, we do live in an age where just about every turn of the head constitutes a view of a round, shiny disc which could contain anything from music, movies, software or even life-changing education. It's true that our world is changing quicker than we can fathom, and we are predisposed to change with it since we are ultimately the cause of this change.
Over the years, Digital Direct has helped some suprisingly different industries make their mark in this adapted world we find ourselves in. These include; Arts & Crafts companies, the Mining industry, Banks, Insurance companies, Performers, Software companies, Educational and Religious institutions and many many more.

So with the future openning its doors so wide and invitingly for all to hop on board onto the train of progress, will you be on time?

All talk! All Action!

Digital Direct: Way beyond our competitors!

We’re pushing the competition overboard with our in-house services and Great Deals!

Best price! No REALLY!

Because we do our duplication and printing in-house, we are able to offer our clients the cheapest prices in South Africa. This is why Digital Direct’s owner and CEO Lazlo Le Roux can say with confidence that any written quote presented by you the client, we will match or even beat. That’s our promise of best price.

Most accurate advice!

Because we’ve been in this game for over 12 years, there’s no way you won’t get the absolute best and most accurate advice from our staff, management and experts. Honesty and integrity is our policy in our dealings with you.

Best Service in town!

You see, Digital Direct may be growing at a speed that’s making our competitors somewhat nervous, but we’ve still maintained that friendly family feel to our business and we promise to give you the friendliest, quickest and most honest service we possibly can.

Our services include:

-          CD & DVD Duplication and Replication

-          Digital printing, Screen printing and Off-set printing of CDs & DVDs

-          Video and Audio Conversion to CD and DVD

-          Mini CD Business cards and Digital Catalogues

-          Complete packaging and delivery services

... and, we are also associated with CompAfrica, who has brought the Popcorn Hour entertainment system to South Africa.

Committed to Green Practices!

Committed to Green Practices!

Digital Direct have executed just about every green practice available to them in their industry of CD manufacturing. We feel that it is in our best interests to preserve the environment we do business in, but also on a personal level, the staff here have always been adamant on sound green practices for the sake of themselves and their families.

Here are some examples on how we are trying to contribute to making a difference:

-          Recycling of the CD material we discard and other plastic packaging waste is one of the main methods we have come to implement as doing our part for the environment.

-          All of our chemicals and ink are collected by specialized recycling entities and done away with in an earth-friendly manner.

-          In an attempt to lessen the use of printed brochures and catalogues, we encourage our marketing clients to convert their advertising to a digital format so as to preserve forestation.

-          We make an effort to educate ourselves on which chemicals we purchase and what the quality of those chemicals are in terms of international standards and environmental friendliness.

It is therefore with pride and confidence that we move into the proverbial ‘green-age’ with the knowledge that we are doing our best to contribute to the preservation of our planet.

We’re finding our marketing feet faster than most...

Digital Direct is a company who has always concentrated on its niche market which is CD and DVD production. Now anyone who remembers their marketing exam will know that a company focusing on its core function is the accurate route to take, but there was mention of adapting and expanding too, wasn’t there?

That’s why Digital Direct no longer just focuses on Replication services for corporate companies who deal with music, software and DVDs, but we are now also moving over to the marketing side of South Africa because of the clear fact that companies want to market themselves in more modern and revolutionary ways.

The introduction of the Mini-CD Business Card is one of the cheapest and most effective methods used in marketing today. Think of how much information you can fit onto a CD. Your whole catalogue, business profile and even an ‘un-live’ yet navigational version of your website are fitting onto small CDs which are unlikely to be thrown away by your potential clients.

In this way, not only is a unique way of branding being created due to the distinctive print that appears on your personalized CD, but unlike conventional business cards—which are a dime-a-dozen these days—an original CD will more than likely eventually be utilized for its purpose, or be passed on to someone who will end up needing it.

Let’s face it, when you hear people say that print will die out one day, they’re probably not far off, and one of the victims is the predictable business card, which has not only become unadventurous, but also, seemingly unnoticed.

Digital Direct - Service driven

It seems that more and more people and corporate companies are turning to good service. Not just a friendly voice on the other side of the phone, but someone who delivers on their promises and gets things done on time. These are the characteristics that distinguish a company from its competitors and inevitably rise to the top of its industry.
At Digital Direct, we believe that good service is one of the main ingredients to not only attain you as a customer, but to RETAIN all of our customers. While our competitors are sitting worrying about beating our prices, (which they will never do), we are keeping customers happy and well serviced according to standards that surpass current national conditions.
Sticking to turn-around times, calling our customers back and sending and actioning quotes and orders within a reasonable time are just some of the ways that we promise to make your dealings with Digital Direct as pleasing as possible.

CJ Sutton (Marketing Executive)
082 455 6732 / 011 791 0957
cjsutton@digitaldirect.co.za
lazlo@digitaldirect.co.za

Marketing your product

Digital Catalogues is the marketing method of the future… But is it expensive?


Companies across the world are turning to a much more effective way of marketing their products; one which is more likely to get their name out there as well as awe-inspire their potential customers with the magic of technology. Many marketers perceive going digital to be more costly than their conventional methods of advertising with pamphlets, printed catalogues and brochures. But take into consideration that a mini CD can be utilized as an all-in-one Business Card, Catalogue and company Profile. The information, pictures and even video clips that can fit onto something as simple as a compact disc is a much cheaper way to get exposure than something printed, which is not only more expensive, but will more than likely be thrown away.
Digital Direct specializes in the conversion of catalogues to a digital format and because they have been in SA for over 12 years, their prices are known to be the most competitive in the country. From the manufacturing of CDs or DVDs, to the custom printing and branding of your own personalized digital profile and even your entire packaging requirements, contact Digital Direct for a complete revolution in the way your company markets its services and products.

Digital Direct contact details: 011 792 3240
CJ Sutton (Marketing Executive): 082 455 6732