We’re finding our marketing feet faster than most...
Digital Direct is a company who has always concentrated on its niche market which is CD and DVD production. Now anyone who remembers their marketing exam will know that a company focusing on its core function is the accurate route to take, but there was mention of adapting and expanding too, wasn’t there?
That’s why Digital Direct no longer just focuses on Replication services for corporate companies who deal with music, software and DVDs, but we are now also moving over to the marketing side of South Africa because of the clear fact that companies want to market themselves in more modern and revolutionary ways.
The introduction of the Mini-CD Business Card is one of the cheapest and most effective methods used in marketing today. Think of how much information you can fit onto a CD. Your whole catalogue, business profile and even an ‘un-live’ yet navigational version of your website are fitting onto small CDs which are unlikely to be thrown away by your potential clients.
In this way, not only is a unique way of branding being created due to the distinctive print that appears on your personalized CD, but unlike conventional business cards—which are a dime-a-dozen these days—an original CD will more than likely eventually be utilized for its purpose, or be passed on to someone who will end up needing it.
Let’s face it, when you hear people say that print will die out one day, they’re probably not far off, and one of the victims is the predictable business card, which has not only become unadventurous, but also, seemingly unnoticed.
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